March 2012 – Bruce McDonald – Engineering at Ford


Bruce commenced his career with Ford Motor Company as a Graduate Trainee  in 1974. He retired from the company with his final positions of Vice President for a total of 9 years, heading Marketing and Sales and also Vice President, Ford Customer Service Division.

During his tenure  at Ford, he was also fortunate to be awarded a coveted International Service Assignment to Detroit and New York.

Following his retirement in 2008 from Ford after 28 years’ service, Bruce was appointed CEO of DECA, the Driver Education Centre of Australia, a Victorian Government Business Enterprise.   Bruce is now the Director of his own company, Advantage Point Business Advisors.

The media is full of negative stories about the auto industry and we look forward to hearing an auto executive who has an understanding of economics talk about the dilemma which the industry faces in Australia.

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8th March 2012


Venue: The Kooyong Lawn Tennis Club at 489 Glenferrie Rd  Kooyong VIC 3142